16
May
Why L.A.’s Westside Is Seeing a Digital Studio Boom
Thank you Hollywood Reporter for spreading the Tastemade love! Full article here: http://www.hollywoodreporter.com/news/why-las-westside-is-seeing-520999
Connecting the world through food
Connecting the world through food
Esquire Theme by Matthew Buchanan
Social icons by Tim van Damme
16
May
Thank you Hollywood Reporter for spreading the Tastemade love! Full article here: http://www.hollywoodreporter.com/news/why-las-westside-is-seeing-520999
06
May
BIG congratulations to The Perennial Plate on your James Beard award for best video webcast! We are so proud to be distributing your amazing content on the Tastemade channel.
If you haven’t seen their content be sure to head over to http://www.theperennialplate.com/ and don’t forget to check out their series on Tastemade http://www.youtube.com/user/tastemade/videos?view=46&tag_id=UCqf_rFCGLODeUcw3p_Abr-A.3.perennial-plate&sort=dd!
A little more about the Perennial Plate: “The Perennial Plate is an online weekly documentary series dedicated to socially responsible and adventurous eating. Chef and Activist, Daniel Klein and Co-producer/Cameragirl Mirra Fine are traveling the world exploring the wonders, complexities and stories behind the ever more connected global food system. The episodes follow the culinary, agricultural and hunting explorations of Daniel Klein. Season One took place over a calendar year in Minnesota where every Monday for 52 weeks, the duo released short films about good food. In Season Two, Klein and Fine traveled across America, taking the viewer on a journey to appreciate and understand where good food comes from and how to enjoy it. In their current season, Klein and Fine travel to China, Japan, India, Sri Lanka, Spain, Morocco, Italy, Turkey, Argentina, Mexico, South Africa and Ethiopia to tell the stories of real food and the people who make it.”
29
Apr
16
Apr
Tastemade buzz is in the air. Thank you Videoink for the awesome feature in your Startup Spotlight.
To see full article go here: http://www.thevideoink.com/features/startup-spotlight/tastemade/#.UW2rECsjpM6
10
Apr
BIG congratulations to our lovely Tastemaker Elise Strachan for her live TV debut on the channel 9 Today Show in Australia!
Elise is a true cupcake queen and has captured our heart one cake-pop/cupcake at a time. Be sure to head on over to her YouTube channel MyCupcakeAddiction to see dozens of cake-pop and cupcake tutorials that will leave you inspired and without a doubt craving dessert! Themes ranging from Angry Birds and Hello Kitty to Iron Man and the Cookie Monster— Elise has a recipe for every occasion.
To see Elise’s Today Show Debut and her ice cream sunday inspired cupcakes go here: http://ninem.sn/ORvSUVc
Mycupcakeaddiction: http://www.youtube.com/user/MyCupcakeaddiction
01
Apr
Hey everyone, Eric here at Tastemade. I’ve had such a ball discovering the old, and often esoteric music that has accompanied the Thirsty For series. I’ve been a fan of older World music for awhile now, and when developing this series, I thought that since we would be exploring and paying homage to all the unique drinks from cultures all around the world, it felt apt to pair them with this kind of music.
Though I will admit, the initial excitement was met with a good many dead ends, as the music hunt turned into more of an internet adventure. I’ve combed through Google translated blogs, endlessly followed Youtube related videos threads, and have spoken with some really passionate collectors, to be able to provide the songs that you hear in the videos. And from there, I worked with a group of boutique record labels who I licensed the songs from (I’ve provided a list of some of these labels below, I hope you’ll go and check them out).
As you can imagine the history surrounding the music is often as interesting as the music itself. For example, with the Chinese Almond Tea video, the song “Qiu Ye” by Bai Guang comes from a movement known as Shidaiqu, which was a Western influenced music and cultural movement that started in Shanghai in the 1920’s. Chinese musicians were exposed to all kinds of new instruments and song structures, that they then incorporated into their own styles. This led to this truly unique and amazing style that you hear in the video.
Or for the Ponche Navideno video, we featured the music of Lalo Guerrero, a Mexican-American singer, who is affectionately referred to as the father of Chicano Music. Settling in the Los Angeles area in the 1940’s, he was one of the major players in the Pachuco music scene (think zootsuits). And he also worked closely and wrote music in support of the civil rights activist Cesar Chavez. His son, Mark Guerrero, is also a pretty stellar musician.
Check back as I’ll be adding new posts periodically about the histories of specific artists. And of course be sure to head over to our Youtube channel for new Thirsty For episodes weekly.
If you’re a Spotify user, be sure to check out the playlist we’ve started.
And check out these great music labels:
26
Mar
We can’t wait to see all the tasty desserts you throw our way, surely they will be to-die-for! (no pun intended)
Danielle’s show I Could Kill For Dessert (ICKFD) will debut in the new slate of VH1Brazil programming and will air every Tuesday at 10:30pm.
For those who have not yet discovered ICKFD be sure to head on over to her YouTube Channel. We can assure you that Danielle’s desserts will leave you mouth-watering, dessert-craving, and most importantly.. wanting more!
ICKFD: http://bit.ly/Youtube_ICKFD
Link in Portugese: : http://www.panoramabrasil.com.br/televisao/vh1-apresenta-i-could-kill-for-dessert-id105278.html
20
Mar
Congratulations to Daniel and Mirra from The Perennial Plate on their 2013 James Beard Foundation Award nomination for best video webcast for The Perennial Plate: Real Food World Tour. We are honored to work with such passionate and amazing food lovers and film makers.
The 2013 James Beard Awards will be held on May 3 and May 6 in New York City.
14
Mar
Great little piece in Tasting Table that mentions Tastemade as one of “Two news ways to look at food.” They loved the Slacker Shake video and can’t wait to see what we do next.
04
Mar
We started Tastemade with one goal in mind: to connect the world through food. Today we are proud to officially announce the launch of Tastemade, a global food lifestyle network for digital platforms.
A generation ago the cable industry launched category-defining brands in food and lifestyle and we believe the same opportunity exists today on digital platforms.
We’ve been hard at work searching the globe for the best in food programming and are excited to bring 100+ hand selected channels to our audience. In January alone we had over 9 million viewers generate over 160 years of watch time and we are just getting started.
A special thanks to all of our tastemakers, partners and investors. In just a few months we’ve created a passionate network of food lovers, one that is global, social and available anytime on any device.
For more information on today’s launch please check out Peter Kafka’s piece on AllThingsD or read the full press release below.
Also, if you love food check out the Tastemade channel on YouTube and subscribe.
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SANTA MONICA, Calif., March 4, 2013 /PRNewswire/ — Tastemade Inc., whose mission is to connect the world through food, today announced a $5.3 million Series A round of funding to support its launch of a global food multi-channel network for digital platforms. With over 100 food channels in the Americas, Europe and Asia, Tastemade’s diverse programming reflects its commitment to build a scalable network of culinary tastemakers who share a passion for creating amazing programming for a global community of food lovers.
“A generation ago, the cable industry launched category-defining brands in food and lifestyle programming, my co-founders,Steven Kydd , Joe Perez and I believe a similar opportunity exists today on YouTube,” said Larry Fitzgibbon of Tastemade. “By bringing diverse culinary voices together into a vertically-focused community, and enabling them to share their passion and expertise on a broader scale, we are creating the category-defining brand for food programming on digital platforms.”
By cultivating partnerships with some of the most popular culinary influencers on YouTube and engaging food communities through social media, Tastemade has already curated the largest food-focused audience on YouTube. In the month of January alone, over 9 million consumers generated 160 years of watch time (viewing time in minutes).
“The emergence of a food-focused, multi-channel network is a key indicator of the growth of the YouTube ecosystem,” said Alex Carloss , Global Head of Entertainment Partnerships at YouTube. ”It is very encouraging to see proven entrepreneurs like the Tastemade founders bring their vision and experience to YouTube to build audience networks that can provide benefits to creators and scale for advertisers.”
Tastemade’s global network includes the #1 most-subscribed food channels on YouTube in the UK, Australia, France, andBrazil. To complement this programming, Tastemade is launching a slate of original content on its own YouTube channel. Each week, the
Tastemade channel will present the following themed programming:
Many of these shows will be filmed at Tastemade’s flagship production space in Southern California. Designed to drive high-quality production and inspire collaboration, the 7000 sq ft Tastemade studio will also serve as a center for creative innovation to test new content formats.
Redpoint’s backing of Tastemade is led by Geoff Yang , who has been sharply focused on technology and media companies from TiVo to Netflix and, most recently, Machinima. ”Tastemade’s vision of enabling creative food talent with efficient production and network promotion through their proprietary technology platform is well-timed as the world of content production and consumption continues its rapid evolution,” said Yang.
About Tastemade Inc.:
Tastemade, based in Santa Monica, CA, is a global media company with a mission to connect the world through food. Through its platform, studio and network of culinary talent around the world, Tastemade produces a wide range of programming designed to inspire people to learn and spread their passion for food. Most importantly, we love food. (www.tastemade.com)
